Communicating with your community or network is like playing the drums
In the latest of his blogs on community Jonathan Norman compares communication to being a drummer.
In the latest of his blogs on community Jonathan Norman compares communication to being a drummer.
If you are considering adopting some or all of the features of a social/community of practice for your members, may I recommend you take a moment to look internally at your own organization?
Do you still think of your customers as individuals or are you aware of the potential associated with reader communities? The wholesale adoption of digital services and social media has transformed